The official timekeeper of the Tour of Britain 2023.
For Accurist it’s always been about time. As the official timekeeper of the Men’s Tour of Britain Cycling Event, it’s about making every moment count – the significance of a split second. Accuracy is everything.
Design & Features
British design is at the heart of Accurist watches. The Limited Edition commemorative gift set was collaboratively designed by our in-house design and innovation team and the Tour of Britain.

Inspired by our bestselling 1970’s inspired model and the race itself, the dial has a unique tyre tread pattern and sub-dials featuring the tours logo. The watch is crafted from solid stainless steel, has 1 second chronograph timing up to 30 minutes, up to 100 metres water resistance, comes with an interchangeable genuine black perforated leather strap taking inspiration the leather wrap of bike handles, and more.
Limited Edition
To commemorate our title as official timekeeper of the Tour of Britain and partnership with the race we have created a limited run of these unique gift sets. This is a limited, 100 piece only, production that will not be produced again.

The watches are individually numbered, sport a design not available throughout the rest of the Accurist range and come as part of a unique gift set. This is a must have, or a great gift, for any cycling or sports fan.
The Tour of Britain
Accurist has long been at the heart of British culture and dependable timekeeping. Accurist’s achievements is a history of firsts; previously we were the first official sponsor of the British Telecom’s Talking Clock, and we were the first and only watch company to be associated with the Royal Observatory in Greenwich, providing the Atomic clock that would count us into the new millennium.

Now it is time for a new adventure. Continuing our legacy and influence on British culture and setting standards in time by becoming the official timekeeper of the Tour of Britain. A role in which innovative engineering and accurate timekeeping are imperative.
Tom Pidcock
We are incredibly excited to be working in collaboration with Tom Pidcock; British Olympic Champion and INEOS Grenadier WT cyclist.

Tom is one of Britain’s most exciting young riders with his impressive palmarès to date coming across multiple disciplines. In addition to his Gold medal MTB win for Team GB at the 2020 Olympics in Tokyo, Tom has claimed victories at the World Cyclocross Championships and European MTB Championships (both in 2022). He also has numerous big wins on the road, earlier this year becoming the first British male rider to win the Italian one day classic Strade Bianche.

We followed Tom’s journey as he prepared to race in the Tour of Britain and shared exclusive content in the build up to and during the event on our social media and blog.
Features of the Accurist X Tour of Britain Limited Edition Gift Set
100 Metres
Water Resistance
Solid Stainless