Our Privacy Policy
Last updated 1st July 2022
At Accurist we value your privacy. It is important that you read and understand the privacy policy as it explains how Accurist collects and uses your personal information and why we do this. This policy relates to your use of our websites and the data gathered in our stores and from our website. All personal information is kept on secure servers.
Our Information
Time Products UK LTD, Alexander House, 1 Chartwell Point, Wigston LE18 2EZ. Company registration 00746690 customerservice@accurist.com
Data Protection
For the purposes of data protection this policy refers to the UK General Data Protection Regulation (UK GDPR) and the UK Data Protection Act 2018 or any subsequent, and successor, legislation.

Accurist is the data controller of the personal information we hold about you.
The Accurist Privacy Policy: FAQ’s

What is personal information?
Personal information, or personal data, refers to any information about an individual from which that person can be identified. It does not refer to anonymous data. Anonymous data is information where all personal identifiers have been removed.
What information do we collect?
When you visit us at www.accurist.com, we ask for, and collect, personal information to fulfil your order, correspond with you and for our operational business.

This includes:
• Your name, billing and delivery address, telephone number, email address, payment or bank details for your order.
• Details of your transactions, including purchases and refunds. • Social media handles, information shared for competitions, opinions from reviews, date of birth if you choose to share these.
• Email address for stock notifications.
• Email and postal address for marketing you have consented to.
• Email address for abandoned baskets.
• Written information you send to our Customer Service team.
• IP address(es), device and browser information, and any cookies and similar technologies you have opted in to or are that are essential to use our website as well as looking at how our customers use our site when they visit us.
• Passwords for any accounts that you create with us.

Your email address is requested when you sign up to receive our email newsletter and you are asked to share your first name. If you sign up to our newsletter we may also track information and data from marketing emails or emails sent under legitimate interest such as open and click-through-rates to help us improve our service to you.

We do not ask for any sensitive information such as disability, sexual orientation or written payment details when communicating with us. We recommend that you don’t share this information with us.

We may also collect, and third-party providers of advertisements may also collect, information regarding your visit to www.accurist.com. This may include where you are geographically, how you were referred to us (e.g. search engines, social media or email marketing), your browser and device type, the pages you viewed and duration of your visit and any search terms used. This information may be collected, even if you do not register an account with us. We also collect anonymous data from the website to see how it’s working. Some of this information is anonymised when we receive it and we anonymise some based on your preferences.
How do we use your personal information?
We ask you for this information so that we can make your shopping experience as easy and enjoyable as possible and to offer you benefits of having an account with us or receiving marketing communications if you choose to. This information is processed under lawful basis in the following ways. This is not an exhaustive list:
Lawful Basis Information Use
  • • To send special offers and promotions that may be of interest to you. You may opt-out of receiving these messages at any time.
  • • To manage your account if you consent to create one.
  • • To notify you when stock becomes available on the website.
  • • To process and fulfil your order(s) or competition prize distribution including delivery, payment and returns, and to communicate order and delivery updates to you.
Legal Obligation
  • • To assist in the detection and prevention of fraud and to maintain Health & Safety and financial records, and resolve complaints received to comply with other legal obligations.
Legitimate Interest
  • • For statistical and analysis and to continuously improve the Accurist website and the products and services we offer.
  • • To email you regarding items left in your basket when you leave the website.
Accurist has not and will not sell any personal data to third parties. However, as an essential part of being able to provide the relevant services to you we share your data with trusted third parties: ‘Trustpilot’ for product and company reviews; delivery companies and couriers to contact you about your order; ‘Tom & Co.’ our website agency; anonymised data to Google/Facebook to show you products that might interest you when browsing the internet or to record conversions more accurately (this is based on your marketing consent both with Accurist and Google). We require these organisations to keep your data safe and protect your privacy, so they only receive the data absolutely necessary to perform their services and to be used only for that service. Once the data is no longer needed for their service, or we stop using their services, the data will be deleted.
Where do we keep your data?
All personal data is kept on secure servers within the UK. For customers outside the UK, data is shared only with couriers outside the UK to enable the delivery of your order. This information is restricted to your name, delivery address, phone number, email address and the items purchased. For information shared between the UK, we use Standard Contractual Clauses.
Why do we contact you?
Contact Method Why we might contact you
  • • Order and delivery updates
  • • Items left in your basket when you have left the website
  • • Advise of any issues with your order
  • • To ask you to contact us to process certain refunds
  • • Delivery updates from the courier
  • • Electronic receipts.
  • • Consented to marketing
  • • Request for product and company reviews
  • • To respond to enquiries or complaints
  • • Notification of prize or competition wins
  • • Notification of back in stock items.
  • • Delivery updates from the courier.
  • • Issues with your order
  • • To process certain refunds
  • • Organise delivery
  • • To respond to enquiries or complaints.
Social Media
  • • To respond to enquiries or complaints.
Contact via social media
Where you have contacted us via social media to make an enquiry, we will respond via the same channel unless the response requires us to disclose your personal data, or the enquiry is complex. In this case, we will use the email address or phone number you have provided when you placed your order or ask you for this information to continue the communication if you have not placed an order.

If you tag Accurist products in an Instagram post we may reach out to you to request permission to share your post on our website. If you agree to this, your post will be shared on our website as a shoppable image. If the image is clicked on your Instagram handle will be made available in the image as the owner of the original post. If you decline permission to share your post, we will not share the post on our website.
Marketing communications
You can sign up to receive marketing communications through our online sign up form, when you create an account or during the checkout process online. Simply tick the opt-in box at any of these stages.

Marketing communications may be sent either electronically via email or physically through the post. If you have an online account you can choose your preferences for how you would like to hear from us as well as opt-in/opt-out.
How to unsubscribe from marketing communications?
All Accurist customers have the choice to change preferences or opt out of receiving marketing communications from us.

If you do not wish to continue to receive marketing emails or basket reminders from us, click on the ‘Unsubscribe’ link in the footer of any email communications or log into your account to change your communication preferences.
The bit we cannot control
Our site may contain links to and from the websites of our partner networks, advertisers and other third parties. If you follow a link to any of these websites, please note that they have their own privacy policies and that we do not accept any responsibility or liability for these policies. Please check these policies before you submit any personal data to these websites.
We will use cookies (electronic tags) and similar technologies to monitor your browsing and buying habits on our site, for example, which pages are visited, and whether they are purchased from. If you have registered with us then your computer will store an identifying cookie which will save time each time you visit Accurist, by remembering your email address for you. You can change the settings on your browser to prevent cookies being stored on your computer without your explicit consent. Please see our cookie policy for full details.

Do not track (DNT) is a feature offered by most browsers, with some newer browsers offering it as default. If enabled, it sends a signal to websites to request that your browsing isn’t tracked. Tracking is used for a wide variety of reasons ranging from social or advertising networks measuring effectiveness or third-party analytical services such as Google Analytics to improve customer experience and provide statistical analysis.

At present there is not an industry-wide uniform standard that has been agreed and adopted to determine how DNT requests should be managed. As a result, accurist.com does not currently respond to DNT requests. This extends to the use of analytic identifiers included in marketing emails if you have opted in to receive these emails. We will continue to review our DNT process and other new technologies.
How long will we keep your information?
We will retain your personal information no longer than is necessary for the purpose we obtained it for or the required retention time under other legislation. This reduces the risk that it will become inaccurate, out of date or irrelevant and maintains our commitment to the safety of your privacy and personal data. Information that is no longer needed will be securely pseudonymised Different retention periods apply for different types of data, however the longest we will normally hold any personal data is 7 years from the time of your last order with Accurist as required by existing financial legislation.

What are the consequences of failing to provide personal information or withdrawing consent?

If you fail to provide certain information when requested:
• We may not be able to fulfil your order(s) or perform other aspects of any contract you have entered into with us.
• We may be prevented from complying with our legal obligations.
• You may not be able to participate in the interactive aspects of our site.

When you contact Accurist by email we store your emails and our replies from the last correspondence thread for 2 years. If they relate to a financial transaction such as an online order or purchase in-store, they may be held for 7 years. This includes sensitive information that you choose to share with us by email – we recommend you do not share this type of information with us.

Social media comments and content that you place on Accurist pages remain under your control and you are able to remove these at any time.
What are your rights?
You have certain rights around the processing of your data. These include:
Right Explanation
Right to be informed

So you understand how your information is being processed we provide this privacy policy.

Right of access

You can write to us at customerservices@accurist.com and ask for a copy of the information that we hold about you.

Right of rectification

If the information we hold about you is incorrect you can ask us to update it.

Right to erasure

You can ask us to remove your information from our systems. There may be legal reasons why we are unable to do this for you and will inform you of these.

Right to object You can ask us to change the data about you that we process, such as unsubscribing from marketing e-mails.
Right to portability You can ask us to share information you have given us with yourself or other businesses that you specify.
You have the right to obtain confirmation that your data is being processed and request access to your personal data. You can make a request by contacting us through the website www.accurist.com/contact-us or in writing to:

Customer Services
Time Products UK Ltd
Alexander House
Chartwell Drive
LE18 2EZ
United Kingdom

In the first instance we will normally provide a copy of the information free of charge. However, we may charge a reasonable administration fee when a request is manifestly unfounded or excessive or to comply with requests for further copies of the same information. This does not mean that we will charge for all subsequent access requests.

We will without delay and within 1 month of your request (subject to extensions in some cases which we will notify you of):
• confirm what personal data we hold about you;
• provide a copy of the data in commonly used protected electronic format if the request is made electronically;
• provide any supporting explanatory materials. We can extend the time to respond by a further two months where requests are complex or numerous. If this is the case, we will inform you of this within one month of the receipt of the request and explain why the extension is necessary.

If we are approached by a third party that you have employed to request your data, we will contact you directly on the email address you have provided via newsletter sign up or when placing an order to confirm the validity of the request and the data requested will be sent directly to this email address only.

We will provide this data to a police service or other relevant government body if formally requested to do so by them.

In order to comply with other legislation we may not be able to carry out some requests and we will inform you if this is the case for your request. For example, we may not be able to anonymise or delete your data fully if you have made a purchase with Accurist in the last 7 years or if you have an order with us that has not yet been completed under our contract with you.
Any questions?
If you have questions or concerns about your personal data or our privacy policy, please contact us through the website www.accurist.com/contact-us .

Alternatively, you can write to us at:

Customer Services
Time Products UK Ltd
Alexander House
Chartwell Drive
LE18 2EZ
United Kingdom

You can also visit www.ico.org.uk for more information about your data privacy or contact them on 0303 123 1113 or at:
Information Commissioner’s Office Wycliffe House Water Lane Wilmslow Cheshire SK9 5AF.