The Making of the Tour of Britain Gift Set

Words by Accurist
September 05, 2023
The Making of the Tour of Britain Gift Set
To commemorate our title as official timekeeper of the Tour of Britain 2023, Accurist has collaborated with the Tour of Britain to create a truly unique watch. With only 100 created, this is a must-have, or great gift, for any cycling or sports fan.
The Design Process
Getting the chance to design a limited edition commemorative timepiece in collaboration with the Tour of Britain was an amazing opportunity for Accurist and the Design and Innovation team. From the start we knew that the inspiration for the design and final finish had to come from the world of competitive cycling – from the precision machined tyre tread texture on the dial, the highlighted pops of colour, to the perforated handlebar wrap style finish of the leather on the additional quick release strap. All of these are design features that any participant or fan of the sport will recognise and appreciate.

The watch had to stand out. We combined all of these fine details with one of our premium quality, bestselling watches inspired by a collection originally from the 1970’s, the Origin, and in collaboration with Tom and the team at the Tour of Britain, we were able to create something truly unique, something truly British, with the Limited Edition Accurist X Tour of Britain Gift Set.
In-house photography
To infuse creativity into the shoot, we decided to incorporate cycling elements by strategically placing the watch on various parts of a bike including the spokes and handles. The main challenge was ensuring that the attention remained on the intricate details of the watch.

The watch’s red and black colour palette harmonized beautifully with the bike’s pops of red. To enhance the impact of the shots, we focused on lighting techniques that created a bold and striking contrast between the background and the dynamic black watch. The result was a series of images that effectively showcase the watch.