Behind the Scenes of Accurist London Shoot
Words by AccuristMay 23, 2024
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For over 75 years, Accurist has been a watchmaker that prioritises British design. One of our key principles is heritage and celebrating our history; that is why in 2022 we released 7 new collections of watches which were inspired by vintage Accurist watches. In April Accurist's creative team spent the day shooting our premium quality watches in the place where it all began, London.
Back to the beginning...
Accurist is a brand that spans generations, and we are proud to be a watchmaker that has helped to create so many happy memories; from graduation, Christmas, Father's Day or retirement gifts, an Accurist watch has always been a memorable gift. As we strive for excellence in all of our iconic timepieces, we are reminded of the four pillars of Accurist: British, premium, quality and heritage.
With over 75 years experience in watchmaking, Accurist has never been afraid to change with the times. In 2022, we thought it was about time to find a way to incorporate the modern whilst also cherishing our history.
In 1946, Accurist was founded, setting up ship in London's Clerkenwell district. At the time, Clerkenwell was the watchmaking capital of Britain and Accurist embodies that ethos with a vision of creating premium quality watches from swiss components with enduring value.
From there, Accurist went from strength to strength and became the household name that you know today. If you would like to read more about our story click here.
With over 75 years experience in watchmaking, Accurist has never been afraid to change with the times. In 2022, we thought it was about time to find a way to incorporate the modern whilst also cherishing our history.
In 1946, Accurist was founded, setting up ship in London's Clerkenwell district. At the time, Clerkenwell was the watchmaking capital of Britain and Accurist embodies that ethos with a vision of creating premium quality watches from swiss components with enduring value.
From there, Accurist went from strength to strength and became the household name that you know today. If you would like to read more about our story click here.
Behind the scenes of the photoshoot.
The key theme of this photoshoot was incorporating our heritage into these fantastic photos showcasing our premium quality watches. Accurist has always been present in London; first in Clerkenwell, then opening Accurist House at Baker Street and now can be found in Berkeley Square.
Throughout these photographs, you will see some of London's most iconic and historical landmarks including the houses of parliament, the London eye, St. Pauls and Tower Bridge. When redesigning our engravable case backs for our new collection of watches; it was imperative to us that London be a key focus. That is why you will see London's unmistakable skyline encircling the case back.
A sneak peak at the finished result...
It's about time to shop the watches featured in the photoshoot and more...