Accurist Revitalisation
Words by AccuristJuly 25, 2023 | 3m
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The new and improved Accurist.
For those of you who have been loyal to Accurist as a brand, or even just observed us as part of the British watch industry, you may have noticed that there have been a lot of changes to Accurist's brand and products over the past year. We have a whole new look and feel to our website and campaigns, the pristine white and brand new dark teal logo is quite a jump from our previous signature burgundy that you may all associate with us.
This may seem like a big change, however, we have always been focused on time, our heritage and watches that are built to last; just now we are making those goals the main focus of everything we do.
This may seem like a big change, however, we have always been focused on time, our heritage and watches that are built to last; just now we are making those goals the main focus of everything we do.
Accurist's history of firsts.
We are exceedingly proud of our history and heritage. We are a brand built upon British design and making watch industry history.
Founded in 1946 in London's Clerkenwell District, Accurist was created with a vision of making watches with enduring value. This goal helped us to build a reputation of being a dependable timekeeper, a reputation that still holds true to this day, and has led Accurist to achieving some unbelievable feats for a British Watchmaker. As many of you might remember, we were the sponsor of the British Telecom's Speaking Clock ('Time sponsored by Accurist'), solidified our place in the heart of British culture by being the wristwatch of choice for royalty and rock stars such as Princess Anne, The Beatles and Twiggy; and, perhaps the biggest achievement of all, we counted in the new millennium with our atomic clock at the Royal Observatory in Greenwich. Click here to read more about our history.
We are proud of all that we have achieved so far and this new era of Accurist is built upon those accomplishments.
Founded in 1946 in London's Clerkenwell District, Accurist was created with a vision of making watches with enduring value. This goal helped us to build a reputation of being a dependable timekeeper, a reputation that still holds true to this day, and has led Accurist to achieving some unbelievable feats for a British Watchmaker. As many of you might remember, we were the sponsor of the British Telecom's Speaking Clock ('Time sponsored by Accurist'), solidified our place in the heart of British culture by being the wristwatch of choice for royalty and rock stars such as Princess Anne, The Beatles and Twiggy; and, perhaps the biggest achievement of all, we counted in the new millennium with our atomic clock at the Royal Observatory in Greenwich. Click here to read more about our history.
We are proud of all that we have achieved so far and this new era of Accurist is built upon those accomplishments.
The four pillars of Accurist.
British
Premium
Heritage
Quality
These four pillars are our core focus as a brand. We have such a rich heritage of British designed watches and we believed it was time to take Accurist back to its roots. Watches used to be a once in a lifetime purchase; this was only possible due to their timeless design and quality build.
By refocusing on our four main principles, we are ensuring that our whole range is built with premium quality materials, such as solid stainless steel and sapphire crystal glass as standard. On our 76th anniversary, we released 76 new watches that punch above their weight. These watches are of a consistently high quality, created with premium materials that rival luxury brands at an affordable price.
We have discontinued our previous range of watches to ensure that each Accurist watch is held to the same standards of premium quality and design. Each of the 76 new watches is inspired by our heritage. We have a lot of designs in the Accurist Archives of best selling watches from the 1970's and earlier that have become timeless classics, we have transformed these vintage designs with revitalised premium quality materials and movements to create a range of unique, authentic Accurist collections.
As well as ensuring that all of the products in our new Accurist range meet our standards and principles, we also understand that watches are most commonly a gift, whether it be to a loved one or yourself, so we have made the experience of owning an Accurist watch one to be remembered. All Accurist watches have interchangeable straps and come in a premium padded watch roll with ample room for a watch and two extra straps, making it the perfect travel companion. To add a personal touch, we offer free engraving with both standard and next day delivery and if you register your watch with us here you will receive a free 5 year guarantee from the date of purchase.
By refocusing on our four main principles, we are ensuring that our whole range is built with premium quality materials, such as solid stainless steel and sapphire crystal glass as standard. On our 76th anniversary, we released 76 new watches that punch above their weight. These watches are of a consistently high quality, created with premium materials that rival luxury brands at an affordable price.
We have discontinued our previous range of watches to ensure that each Accurist watch is held to the same standards of premium quality and design. Each of the 76 new watches is inspired by our heritage. We have a lot of designs in the Accurist Archives of best selling watches from the 1970's and earlier that have become timeless classics, we have transformed these vintage designs with revitalised premium quality materials and movements to create a range of unique, authentic Accurist collections.
As well as ensuring that all of the products in our new Accurist range meet our standards and principles, we also understand that watches are most commonly a gift, whether it be to a loved one or yourself, so we have made the experience of owning an Accurist watch one to be remembered. All Accurist watches have interchangeable straps and come in a premium padded watch roll with ample room for a watch and two extra straps, making it the perfect travel companion. To add a personal touch, we offer free engraving with both standard and next day delivery and if you register your watch with us here you will receive a free 5 year guarantee from the date of purchase.
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